3 Simple Ways To Expand A Home Business

If you’re running a successful business from home, the logical next step is expanding outside of the house and finding some office space and a few staff members.

But that’s not the best option for some people, particularly if you started a home business so you could fit it around other responsibilities, like raising a family. You can leave things as they are, but you aren’t likely to increase sales and even if you do, you won’t be able to cope with the extra demand.

Fortunately, you can expand a home based business without having to move into a larger premises, here’s how to do it.

Outsource Marketing

If you want to take your business to the next level, you’ll need to increase your marketing output. Doing it yourself through social media is fine for now but it won’t be enough if you’re going to expand.

You don’t need to hire an office and a dedicated marketing team for yourself if you just outsource it instead. It can be pretty expensive so you might have to take out quick personal loans to cover the initial costs but you’ll be able to pay them back fairly quickly once you see a return on that investment in the form of increased sales.

Having a professional marketing team handle your advertising is the easiest way to reach more customers and improve sales. Continue reading

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An inforgraphic to help you mange yourself

The following is a guest post supplied to our site by Fundera.

Who doesn’t love getting to work from home? Most people see working remotely as an amazing benefit.

Though working from home can be a great benefit, once working remotely becomes a part of your regular routine, it can be hard to avoid the inevitable interruptions of this perk.

Managing yourself can definitely be a challenge, but the sooner you can start to successfully self-manage, the more effective you will be at your job.

Understanding both the benefits and potential roadblocks you might encounter while working at home will help you learn to successfully self-manage and will help you establish a work from home routine that works.

Fundera created a guide on self-management tips to keep in mind when working from home. Read on to maximize your productivity if you are working by yourself day in and day out. Continue reading

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Struggling to Find a Job? Why Not Start your Own Business?

If you are one of the many people who are struggling to find a job or if you are worried that the time will come when you just can’t find any work at all then why not consider starting up your own business?

When you start your own business you will quickly find that there are so many resources available to help you and there are even so many career paths for you to go down as well. If you are ready to take that next step while also taking control of your life, then take a look below.

Research Everything

If you have already found a business idea, it’s time to try to balance it out with how things work in the real world. For example, do you know if your idea has any potential to succeed? You will ultimately need to run the idea that you have through some sort of validation process. Think about it, does your business fulfill a need? Does it fill a gap that is in the market? Are you able to run it efficiently? All of these questions are ones that you need to ask yourself when the time does come for you to get started.

Develop a Plan

Your business idea is the blueprint for your success in the future. There are so many things that you need to plan out at this stage, including whether or not you are going to need an office and whether or not it is possible for you to fund your idea.

If you know that you need an office then it helps to make sure that you have a secure location. When hiring staff, you also need to make sure that they have access to the building and NFC is a brilliant way for you to do this. Continue reading

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There’s No Such Thing As “One Size Fits All” In Your Business!

There are plenty of blog posts and articles all over the internet that offer fantastic advice on everything from running your own business to making it as a freelancer in the modern world. But there’s one mistake that a lot of these articles tend to make a lot of the time.

That mistake is that they simply don’t pay enough attention to the fact that every single business is going to be different. As much as it’s great to offer generalized advice, the truth is that there really is no such thing as “one size fits all” when it comes to running a business.

Each business has different and specific needs, and if you don’t pay enough attention to those needs, you could wind up in trouble. With that in mind, here are some aspects of your business that may need a slightly more personal touch.

IT infrastructure

IT is one of those things that every single business needs but not every business is going to implement it in the same way. You may need your IT to cover everything from dedicated servers for your site to large databases of customer profiles, whereas others might need there’s to run proprietary software that the entire business is built around. Continue reading

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3 Interview Tips For Digital Marketing Positions

Digital marketing is one of the fastest growing industries out there and there are so many great opportunities to be had. In recent years there was a bit of a shortage of people who were properly trained in digital marketing but that’s changed a lot.

More people are qualified than ever which means that you’re going to come up against a lot of competition when you’re trying to land those positions. Getting some good experience and writing a great resume is the first step. If you do that right then you’ll get an interview.

The other candidates are likely to be just as qualified, if not more so, than you. That’s why it’s absolutely vital that you nail that interview. To help you along, here are some great tips on interviewing for digital marketing positions.

Show Depth Of Knowledge

While there are a lot of very experienced people out there, digital marketing also attracts a lot of candidates that think it’s a fairly easy career that just consists of making a few posts on social media and setting up a website.

People hangout together at coffee shop

You need to set yourself apart from the rest by showing real, in-depth knowledge of digital marketing. Every candidate is going to sit down and talk about creating good content and driving traffic to the website.

You need to prove that you know your stuff by talking about things like SEO algorithms, duplicate content and optimum timing for social media posts. It’s also important that you understand that digital marketing follows all of the same rules as standard marketing and you show this in your interview. Continue reading

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Plastic Hip: Skills Older Generations Can Learn From The Young

It’s not easy to admit that the younger generation has skills that older people need. Often, middle-aged men and women don’t get the respect they deserve in the workplace. For some reason, employees value youth over skill and experience, and it’s frustrating. The way to bridge the gap is to focus on the areas which put the twenty-somethings in the lead.

Learning new skills is never easy, and the saying reckons you can’t teach an old dog new tricks. Well, here are the hacks that will blow that logic out of the water.

Job-Hopping

The idea of leaving a position to take up a role with a different firm doesn’t appeal to older employees. Over the years, culture has taught people who you have to be loyal. What do you have if you can’t stick by an employer who has given you an opportunity? Continue reading

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Changing Careers: Is It Possible Later in Life?

Work is a big part of our life, and if you hate the eight to twelve hours you spend in the workplace each day, chances are this affects your life dramatically. Even those with their dream career probably don’t leap out of bed to get to work every day, however it’s important that you find your work interesting or rewarding in some way or you’re probably going to be an unhappy person. If your job is feeling less and less appealing but you’re unsure about making the change as you’re a little older, here are some things to think about.

Decide on Your Next Move

It’s a brave move changing careers, particularly if this is a role you’ve been in for many years. So before handing in your notice and hoping for the best, it’s important that you think it through.

Think about the career transition, if you’re already a little older it might be worth considering a job that takes many years of training and education to reach the top. Continue reading

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