DeVry University is hiring in the Chicago area, here’s the job description. I definitely sense a bit of a pick-up in the market of late:
Senior Manager of Digital and Offline Media will be responsible for creating, leading and managing the offline and digital media strategy and plans for DeVry University and Keller Graduate School of Management. This position will set the strategy and direction for all paid digital and offline media efforts to include TV, Display, Broadband, mobile and Social Acquisition. This position will report to the Senior Director of Inquiry Optimization and Strategic planning.
Manages external media agency supporting offline and digital media buys
Responsible for maximizing return on investment from advertising budgets allocated to Paid Digital and Offline Media to support New Student Acquistion
Responsible for developing paid media plans that will increase web site traffic, leads/inquiries and new students
Provide vision for DeVry and Keller’s digital and offline marketing media efforts while also establishing clear objectives and KPI’s
Develop digital media strategy and marketing plan to support and deliver against the DeVry and Keller brand and business objectives
Effectively manage agency resources, minimizing costs (both in fee and paid media) while maximizing results
Guide day-to-day execution for marketing programs across DeVry and Keller online and offline marketing media activities
Lead offline TV media placements, online ad placements, mobile placements and social acquisition efforts; includes management of external media agency
Develop and set the test and learn agenda for digital display. Continue reading









