DeVry University is hiring in the Chicago area, here’s the job description. I definitely sense a bit of a pick-up in the market of late:
Senior Manager of Digital and Offline Media will be responsible for creating, leading and managing the offline and digital media strategy and plans for DeVry University and Keller Graduate School of Management. This position will set the strategy and direction for all paid digital and offline media efforts to include TV, Display, Broadband, mobile and Social Acquisition. This position will report to the Senior Director of Inquiry Optimization and Strategic planning.
Manages external media agency supporting offline and digital media buys
Responsible for maximizing return on investment from advertising budgets allocated to Paid Digital and Offline Media to support New Student Acquistion
Responsible for developing paid media plans that will increase web site traffic, leads/inquiries and new students
Provide vision for DeVry and Keller’s digital and offline marketing media efforts while also establishing clear objectives and KPI’s
Develop digital media strategy and marketing plan to support and deliver against the DeVry and Keller brand and business objectives
Effectively manage agency resources, minimizing costs (both in fee and paid media) while maximizing results
Guide day-to-day execution for marketing programs across DeVry and Keller online and offline marketing media activities
Lead offline TV media placements, online ad placements, mobile placements and social acquisition efforts; includes management of external media agency
Develop and set the test and learn agenda for digital display.
Optimize media placements through the use of attribution models and segmentation models, and media mix models
Partner with the Sr. Director of Digital Website marketing to ensure media and website plans, goals and objectives are aligned, optimized and integrated.
Partner with Director of Brand media to ensure media and creative are are aligned..
Partner with the Director of Aggregator Management and the Sr. Manager of SEM in the development of annual plans, 6 session based plans and continual test plans that will achieve business objectives.
Develop marketing media strategies to increase number of visits, inquiries translating into applications and enrollments for DeVry and Keller.
Gain deep understanding of online behavior/preferences for target audiences and competitive landscape for each brand to determine how best to market and customize most relevant and effective marketing campaigns
Lead the development of in-depth analysis and reporting of digital media