Hunting for a job in 2015 is a very different process to the past. For example, nowadays, your online presence is an essential part of the application. Your profile on LinkedIn is often used instead of a CV, for example. But, perhaps the most important aspect is the online portfolio.

A digital portfolio is the best way to showcase your past work and skills. It’s a quick and simple way for potential employers to see your experience first hand. It’s particularly important in the creative and media industries, such as writing, graphic design, and photography. With that in mind, how do you make sure yours stands out?

Professional setup
First of all, you need to present a professional image. That means creating a website with a real domain and professional web hosting. Your first step is to buy your domain name. That should be http://www.your-name.com. You can see what’s available from the likes of GoDaddy or 1-2-3-Reg. You can also purchase your web hosting at the same time. Next, you’ll need to build your portfolio website. We suggest using a platform called WordPress. They have hundreds of pre-selected portfolio themes and designs that are perfect for job hunters. If you need help creating your first website, visit http://websitesetup.org.

Clean, simple design and a logo
Let’s quickly talk a little more about your design. Portfolio websites are often associated with the creative industry. So, you’re looking to make a strong impression about your eye for design and creativity. The best way to do that is with a simple, clean template or web design. If possible, create a simple, but professional, logo to accompany your site.

Case studies and testimonials
Once you’ve got the skeleton of your site set up, it’s time to fill it with content. That means highlighting your previous work. One of the best ways to do this is with case studies. Highlight your high-profile projects and clients with in-depth case studies. Explain how you improved their business, and show pictures of your results. If possible, ask your previous clients for testimonials. That adds gravity and authority to your claims.

SEO and digital presence
If you’re looking to generate a truly powerful presence online, think about your SEO strategy. It’s a great way to turn your dormant portfolio into a dynamic site that actively attracts visitors. That will boost your authority, and get recruiters coming directly to you. Visit http://www.firstpage.hk to find out more about optimizing your portfolio site for search engines. It might just be the kick you need to find your next big project.

Show your personality
Remember, employers aren’t just looking for skills and experience. They’re looking for a candidate they can get on with. They’re looking for a team member who suits the company. Don’t be afraid to show your personality. Use an ‘about’ page to tell people more about yourself. Create a blog to establish your thoughts and opinions on your industry. You never know who might stumble across it.

With a killer portfolio website, you’ll land your dream job in no time at all. Good luck out there, job hunters!

This post has been contributed by Ryan Gatt, it may contain affiliate links.