Job Opening — digital outreach director, Washington, D.C.

Saw this on LinkedIn, go there to get the apply now link. Good luck and always be job hunting.
John

Title: Director of Digital Outreach
Reports to: EVP, Media and Content Strategy

Location: Washington, D.C.

Note: Local candidates only. To apply, please submit resume and cover letter. No phone calls, please. EOE.

HOME FRONT COMMUNICATIONS is seeking a full-time Director of Digital Outreach to design, manage, lead and execute targeted digital media outreach and engagement projects on behalf of a wide range of clients. The Director of Digital Outreach will work closely with the EVP, Media and Content Strategy and the Director of Digital Content to build a digital outreach practice and portfolio. This will include bidding on new work and establishing a system for targeted digital media outreach.

We are looking for a driven individual with high digital literacy and previous, demonstrable experience in securing earned media, content placements and audience engagement through targeted digital media outreach. Successful applicants may have background in political outreach operations; issue advocacy work; grassroots and/or grasstops mobilization; digital content creation and distribution, including journalism and/or niche blogging; or external communications. Successful applicants will have at least 3+ years of full-time, professional experience, with the bulk of that work being in digital media.

The Director of Digital Outreach will develop strategic communication and rollout plans; craft content based on core messaging; and work directly with news media, non-media organizations and individuals to secure coverage and placement of client projects. The Director of Digital Outreach will be a member of our Media and Content Strategy Division and will collaborate closely with senior and junior members of our team. The Director of Digital Outreach will play a key role in helping influence the team’s direction going forward.

Candidates must have passion for and skill in communications and media strategy; system development; creative thinking; research, writing and editing; emerging platforms and traditional media; tactical execution; client relations; and team-oriented, collaborative work.

We are looking for an innovative, motivated individual who is extremely organized, creative, thoughtful and diplomatic. This individual will work with colleagues in all of our company’s divisions and will have important responsibilities requiring professionalism, polish and a keen sensibility about forging strong, collaborative relationships with clients and colleagues.clip art of a search icon

Responsibilities:
Build, with the EVP, Media and Content Strategy, a digital media outreach practice and portfolio
Manage accounts and client relationships
Conceive, implement and execute strategic communications, rollout and outreach plans targeting news media sites, blogs, online communities and social networks, as well as non-media organizations, including foundations, non-profits, issue advocacy groups, public-private partnerships and government
Craft messaging and content for use on multiple platforms by multiple target audiences
Write alerts, releases and other forms of digital communication based on client messaging and informed by a thorough understanding of media interests in national, regional, state, local, hyperlocal and niche markets
Conduct targeted outreach and pitching to journalists, online writers, bloggers, communications professionals and other individuals at news media and non-media organizations
Oversee contributions by colleagues to outreach and engagement projects
Research, track and present metrics for targeted outreach and engagement projects, including both quantitative and qualitative measurements
Collaborate with colleagues across divisions on strategic, multi-platform content creation, distribution, audience engagement and community mobilization projects
Provide research, writing and editing support for proposal and strategy memos
Contribute, as needed, to other company initiatives including, but not limited to, pro bono work

Desired Skills & Experience
High digital literacy
Previous, demonstrable experience in securing earned media, content placements and audience engagement through targeted digital media outreach and pitching
Deep roster of contacts at news media and non-media organizations, as well as a thorough understanding of the media landscape (emerging, current and traditional)
Message development and issues management
Exceptional research, analysis and project management skills, such as managing client expectations in regard to deliverables, budget and timelines
Excellent writing, proofreading and editing ability
Experience executing strategic digital media initiatives, including message development and pitching
Targeted outreach (email, social, chat, phone and in-person) to national, regional, state, local, hyperlocal and niche markets
Excellent interpersonal communication skills — ability to communicate effectively with co-workers and manage working relationships diplomatically
Strong organizational and time management skills —ability to set priorities, multitask and meet deadlines in a fast-paced work setting
At least 3+ years of full-time, professional experience, with the bulk of that work being in digital media.

Note: Local candidates only. To apply, please submit resume and cover letter. No phone calls, please. EOE.
Company Description

Home Front Communications is a full-service, fully integrated strategic communications agency. We combine digital strategy and development; media strategy and outreach; advertising; branding and design; and a full-service production facility all under one roof. Our unique arsenal gives you a strategic advantage with more ways to inspire, influence and motivate than you may have thought possible. Our clients include the Robert Wood Johnson Foundation, the Association of American Railroads, Google, Toyota, PBS, FDA, Comcast, Orbitz, the United States Census Bureau, the Ad Council, TEDMED, the American Heart Association, Amtrak, the Auto Alliance and the Bipartisan Policy Center. Communications strategists Paul Frick and Dan Sallick founded Home Front in 1998.

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